Along with the Dow-Jones average over the last
ten years, interest in the finer aspects of food has climbed at a
rapid and similar pace. The ability to prepare a complicated and
particularly expensive meal in $150 pans served on a fine $100 bone
china plate and combine it with equally expensive vintage wines in $50
crystal glasses became one more symbol of affluence. That act made it
very clear that you sure knew how to pick ‘dem stocks. Food thus
became one more icon of status almost as important as the name of the
club where you parked your BMW when playing golf after driving out of
your gated community.
$50 cookbooks laden with large color photos
were de riguer. They featured complicated recipes requiring
exotic, expensive and often impossible to find ingredients such as
truffles, saffron, fava beans and 15 year old balsamic vinegar. These
supposed culinary do-it-yourself tomes flew out the doors of Barnes
and Noble stores and Internet retailer Amazon warehouses. They were
written by three star Michelin (five star AAA and Mobil) celebrity
chefs from Europe and The United States with names like Ducasse,
Bocuse, Senderens, Marchesi, Bugialli, Splichal, Keller, Puck and
Trotter among others. Most of these books proved unfathomable. They
wound up decorating coffee tables. Once again, no one realized that
“It’s the simple ingredients, stupid.”
However,
Italian restaurants and sushi bars (simply raw fish) became
popular for a myriad of reasons. Marcella Hazan, the down to earth
culinary genius of Venice, started the ball rolling with the “Classic
Italian Cookbook”. Marcella’s very simple (there’s that word)
statement was “Buy the best basic and freshest ingredients and do the
least possible to them”. Mario Batali kicked it up or down a notch
with his book called “Simple Italian Food”. Watching him on television
prepare a full meal in about 15 minutes is a religious experience.
Finally,
Jean-George Vongerichten, considered by many to be the #1 chef in this
country expanded the concept to all styles of food preparation with
his simply titled “Jean George”. All of his recipes require a few
basic, easily
obtained
ingredients that are quickly prepared. One of his most dramatic
recipes is for a pasta dish that requires only a bunch of beets and
some ground cheese. . You use the greens, chopped up, a reduced sauce
from poaching the beets while adding the sliced beets as a vegetable
side dish. If one asks “ What then is so great about some one like
Jean George Vongerichten and why do I need him?” there is a simple
answer. He along with Mario and Marcella has the unique ability to
select a combination of food products that make a powerful but
uncomplicated impact upon your palate. Simply put, they don’t muddy
up the food.